{"id":22779,"date":"2019-09-27T10:03:28","date_gmt":"2019-09-27T10:03:28","guid":{"rendered":"http:\/\/wordpress.prod.gmgfarm.net\/?p=22779"},"modified":"2019-09-27T10:03:28","modified_gmt":"2019-09-27T10:03:28","slug":"top-10-wildest-promotional-campaigns-in-gaming","status":"publish","type":"post","link":"http:\/\/vpce-0921aaf1c67156043-4t1vg0wq.vpce-svc-0cf8d5d00172470c2.us-east-1.vpce.amazonaws.com\/top-10-wildest-promotional-campaigns-in-gaming\/","title":{"rendered":"Top 10 Wildest Promotional Campaigns in Gaming"},"content":{"rendered":"\n

There\u2019s a lot of games out there, so the race to catch your eye has never been as important as it is now. Publishers and developers need you to notice their games, pause for a moment, and then have that info lodged in your brain.<\/p>\n\n\n\n

With the race on for your limited attention, it\u2019s understandable that sometimes game publishers get a little wild when it comes to marketing games to you. Here are the ten wildest promotional campaigns in gaming, ever.<\/p>\n\n\n\n

10. Agent 47 Kills Your Friends<\/h2>\n\n\n\n
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Agent 47, international man of murder, is here to bump off your pals. A campaign launched to promote Hitman: Absolution<\/a> saw Facebook friends hiring Agent 47 to bump off their pals. Unfortunately it didn\u2019t go down well, with many people alarmed at receiving messages that their beloved friends had taken out contracts on them, and was soon cancelled.<\/p>\n\n\n\n

9. Power Gig\u2019s Hot Guitars<\/h2>\n\n\n\n
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You know what\u2019s more rock and roll than throwing a load of plastic guitars into a volcano via helicopter? The marketing team for Power Gig don\u2019t think there\u2019s anything more metal, so that\u2019s what they did.<\/p>\n\n\n\n

8. One Million Dollar Saints Row<\/h2>\n\n\n\n
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To promote Saints Row 4, a sole million dollar version of the game was produced, which included items like a Lamborghini, plastic surgery, and a trip to space. Now that\u2019s a collector\u2019s edition.<\/p>\n\n\n\n

7. Daikatana\u2019s Bitchiness<\/h2>\n\n\n\n
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If you\u2019re of a certain age, and might I say, I am. You might recall being told that Mr Romero will make you his bitch. One of the most, shall we say, forthright campaigns ever attempted, it at least was memorable. Even if Daikatana<\/a> wasn\u2019t.<\/p>\n\n\n\n

6. Dante\u2019s Fake Inferno<\/h2>\n\n\n\n
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Protesting is a human right and one to often be applauded, but Dante\u2019s Inferno was promoted via a paid protest where actors pretended to be a religious mob angry with EA. You can understand that this neither went down well with the intended audience, nor religious groups who felt mocked.<\/p>\n\n\n\n

5. Resident Evil<\/a> Butchers<\/h2>\n\n\n\n
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Wesker & Son, for a brief time, became a real butcher shop in London. Specialising in meat shaped into human form, it\u2019s one of the more stomach-turning promos we\u2019ve seen. Though it has a happy ending, all proceeds were given to a charity that aids amputees.<\/p>\n\n\n\n

4. Burnout\u2019s Speed-a-thon<\/h2>\n\n\n\n
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Everyone loves Burnout, the game series about driving fast and doing slow-motion crashes. So when Burnout 2 was released on PS2, Acclaim decided a good way to promote the game was to pay off any London speeding tickets gained while racing to buy the game. <\/p>\n\n\n\n

3. God of War Goat Death<\/h2>\n\n\n\n
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To celebrate the launch of God of War 2, someone decided that the best thing to do would be to hold a faux-ancient-Greece party, complete with dead goat. The Daily Mail got their hands on pictures of the event, and you can imagine how well that went.<\/p>\n\n\n\n

2. Shadowman 2 Grave Desecration<\/h2>\n\n\n\n
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To promote Shadowman 2, publisher Acclaim paid for advertisements to be plastered on real gravestones. Yep, you read that right. You\u2019ll be surprised to learn that the relatives and friends of the deceased affected by this had a few choice words for the now defunct publisher.<\/p>\n\n\n\n

1. Code Vein<\/a> Blood Drive<\/h2>\n\n\n\n
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Ending on a more positive note, Code Vein<\/a> are running a blood drive today, the 27th of September, at TwitchCon. If you\u2019re there and want to help out this good cause, you can get a copy of the game for free.\u00a0<\/p>\n\n\n\n

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