{"id":1753,"date":"2025-04-18T08:39:02","date_gmt":"2025-04-18T08:39:02","guid":{"rendered":"https:\/\/www.greenmangaming.com/company\/?post_type=news&p=1753"},"modified":"2025-09-05T15:32:27","modified_gmt":"2025-09-05T15:32:27","slug":"fireshine-games-marketing-case-study","status":"publish","type":"news","link":"https:\/\/www.greenmangaming.com/company\/news-category\/latest-news\/fireshine-games-marketing-case-study\/","title":{"rendered":"Why Flexible Publishing Could Be the Key to Your Game\u2019s Success: A Look at Our Work with Fireshine Games"},"content":{"rendered":"\n

Launching a game in today\u2019s market isn\u2019t easy. The industry is more competitive and unpredictable than ever, and getting your game in front of the right audience (and actually converting that into sales) can feel like a mammoth task. There are so many elements that go into creating and marketing a game, just keeping track of everything is a full-time job.<\/p>\n\n\n\n

We realised that developers don\u2019t necessarily need a partner to do everything, often you just need an expert partner who can do one thing really well. <\/p>\n\n\n\n

That\u2019s exactly why we created Fractional Publishing<\/a> at Green Man Gaming: a flexible, developer-first approach designed to give your game the best possible shot at success. Let\u2019s look at how it works, and how it helped Fireshrine Games with one of their game launches. <\/p>\n\n\n\n

What is Flexible Publishing and how does it work?<\/h2>\n\n\n\n

Flexible publishing is our approach to games publishing. We offer a wide range of support, from long-term planning to marketing to forecasting. When we partner with a developer, they aren\u2019t locked into a rigid set of processes, instead they tell us which specific area we can help with, and how we can best slot into their plans.<\/p>\n\n\n\n

We find it\u2019s beneficial for small developers who may only need help with one part of their pipeline, all the way up to industry leaders who already have a robust support network, but might need additional assistance on ad-hoc or reactive campaigns. <\/p>\n\n\n\n

Whether you want a full-time partner for the entire length of your development through to launch, or a quick helping hand to get your game over the finish line, we can provide bespoke, adaptive support and a clear scope of work.<\/p>\n\n\n\n

How Flexible Publishing helped Fireshrine Games<\/h2>\n\n\n\n

Recently, we teamed up with Fireshine Games<\/a> to support the launch of their stylish action-RPG Gestalt: Steam & Cinder. Instead of a one-size-fits-all publishing deal, we slotted in exactly where they needed us: performance marketing, CRM, community engagement, access to our store, and paid media advertising.\u00a0<\/p>\n\n\n\n

Flexible publishing results:<\/h3>\n\n\n\n