{"id":1930,"date":"2025-08-20T14:16:10","date_gmt":"2025-08-20T14:16:10","guid":{"rendered":"https:\/\/www.greenmangaming.com/company\/?post_type=news&p=1930"},"modified":"2025-09-05T08:49:37","modified_gmt":"2025-09-05T08:49:37","slug":"how-we-got-6-days-in-fallujah-over-32-million-impressions-and-hit-number-one-on-steam","status":"publish","type":"news","link":"https:\/\/www.greenmangaming.com/company\/news-category\/case-studies\/how-we-got-6-days-in-fallujah-over-32-million-impressions-and-hit-number-one-on-steam\/","title":{"rendered":"Case Study – How we got 6 Days in Fallujah over 32 million impressions and hit number one on Steam"},"content":{"rendered":"\n

Victura is the games publisher behind landmark shooter Six Days in Fallujah<\/a>. For their 2023 first time launch, they wanted to boost their game\u2019s awareness, sales, ensure customers reviewed positively and increase their Steam Algorithm.<\/p>\n\n\n\n

As part of the campaign we also had a special interest in South Korea where our on the ground territory manager got to work to ensure Six days in Fallujah was a big hit in that territory. <\/p>\n\n\n\n

Green Man Gaming was proud to partner with them to make it happen across marketing services and DMS.<\/p>\n\n\n\n

How we marketed 6 Days in Fallujah<\/h2>\n\n\n\n

Our objective was to drive most PC audiences to Steam through ads in order to help boost the Steam algorithm which looks at traffic, sales, reviews, wishlists and follows. <\/p>\n\n\n\n

We didn’t want to waste the opportunity to use the Green man Gaming store and organic channels though so we also promoted the game directly to the Green Man Gaming checkout as well where we had too. <\/p>\n\n\n\n

Green Man Gaming Store<\/h3>\n\n\n\n

To increase discoverability Six Days in Fallujah had a super home page takeover on the launch weekend as well as being featured on a carousel on the Green Man Gaming store home page for lots of exposure.<\/p>\n\n\n\n

\"How<\/figure>\n\n\n\n

We also did a variety of posts across organic social channels such as; our blog, Facebook, Instagram, Discord, X & Korean social media channel ‘Naver.’ <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

As a DMS<\/a> partner, we also ensured that the game is promoted across other global 3rd party stores to get maximum amount of ‘free marketing’ from those store fronts and their own email and social channels. <\/p>\n\n\n\n

Email Marketing<\/h3>\n\n\n\n

We couldn’t miss out one of our star channels – email but we couldn’t link to Steam so instead we sent a highly targeted email to over 438,000 users who had played or wishlisted similar tactical shooters, massively increasing awareness and converted a lot of sales on Green Man Gaming’s checkout. <\/p>\n\n\n\n

We saw above average open and CTR as well as clear attribution of sales on this channel. <\/p>\n\n\n\n

Paid Social Media<\/h3>\n\n\n\n

Our tactic was to make the ads look on brand to Victura and not GMG. But we still got to use our 1st party data in order to help become super targeted. <\/p>\n\n\n\n

Twitter: <\/strong><\/p>\n\n\n\n

With over 1.6M impressions the range of ads performed well within our standard KPIs. The best performing ad which was given 80% of the budget based on performance was the 15 second video ad which had a solid 3.35% engagement rate.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Facebook\/Meta:<\/strong><\/p>\n\n\n\n

We ran both interest and lookalike ad groups across a variety of images and copy – split testing as we went. Just like X the best performing ad was the 15s video trailer which had a successful 3.88% CTR<\/p>\n\n\n\n

Overall posts on Facebook and Twitter earned over two million impressions and over 137,000 engagements, driving awareness across the platforms.<\/p>\n\n\n\n

Google<\/h3>\n\n\n\n

Over 1 Million impressions of our ads at a solid CPC.<\/p>\n\n\n\n

Our in house designers helped to create a lot of ad creatives using Victura’s raw files and key art as guidance. We set up ads across that were text based, static images and also Youtube videos. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Media Partners<\/h3>\n\n\n\n

We briefed in with our PC gaming media partners some display ads for their high traffic PC hardware & review sites, some Tik Tok videos and an editorial piece. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

These activations really helped to widen the audience share and give authenticity. <\/p>\n\n\n\n

South Korean campaign<\/h3>\n\n\n\n

South Korea is a fast growing gaming market that’s hard to break into alone. Luckily here at Green Man Gaming we have an on the ground territory manager who is helping to drive exceptional results for our partners. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Naver is the social media channel of choice. Here you can see that our posts dominated the first page of search results for the keyword ‘Six Days in Fallujah’ (\uc2dd\uc2a4 \ub370\uc774\uc988 \uc778 \ud314\ub8e8\uc790), three influencer posts and two stories were published on GMG Naver blog, one before and one after the release. <\/p>\n\n\n\n

Ruliweb is South Korea’s largest game community forum. We ran banners across their desktop and mobile webs from 27th June to 7th July. Total number of impressions was over 14 Million <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Then as well as activating a selection of Korean based influencers we coordinated in collaboration with Kyounghyang Games (KH Games), one of the most established media outlets specialising in games in South Korea. The feature was published on their landing page as a paid feature. <\/p>\n\n\n\n

6 Days in Fallujah marketing campaign results:<\/h2>\n\n\n\n

Increased awareness<\/h3>\n\n\n\n

The campaign generated a combined total of 33 million impressions and 48,000 clicks, making it one of the most famous games of the year.<\/p>\n\n\n\n

Increased sales & feedback<\/h3>\n\n\n\n

The campaign resulted in thousands of sales, making it a highly cost effective campaign across multiple countries with S Korea being top 3<\/p>\n\n\n\n

Another key component was to encourage positive reviews we we proactively encouraged, helping to change the initial reviews of mixed to go to highly positive. <\/p>\n\n\n\n

Number one on Steam<\/h3>\n\n\n\n

Perhaps best of all: the game reached number one on Steam, a critical success that few games can match.<\/p>\n\n\n\n

Testimonial <\/strong><\/h3>\n\n\n\n

\u201cWe work with GMG to enhance our reach on launch via DMS and Marketing programmes. Overall we are really happy with the hands off service, providing great results that were ROI positive and  helping us to Global Number 1 on Steam.\u201d<\/p>\n\n\n\n

Peter Tamte, CEO Victura Inc.<\/p>\n\n\n\n

We’ve since gone on to do more follow up campaigns together when new content drops into the game. <\/p>\n\n\n\n

Read more about our video game marketing services<\/a>, or get in touch<\/a> if you\u2019d like help marketing your game. <\/p>\n","protected":false},"author":3,"featured_media":1931,"template":"","news-category":[27],"class_list":["post-1930","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-case-studies"],"acf":[],"yoast_head":"\nCase Study - How we got 6 Days in Fallujah over 32 million impressions and hit number one on Steam - Green Man Gaming<\/title>\n<meta name=\"description\" content=\"Let's look at what marketing we did, the impact it had, and why it really made a difference for Voyages of Nera PC game to drive more wishlists and demo plays during Steam Nextfest.\u00a0The campaign had a massive boost, as suddenly the game had people and journalists talking about it...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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