{"id":2107,"date":"2025-09-01T07:29:17","date_gmt":"2025-09-01T07:29:17","guid":{"rendered":"https:\/\/www.greenmangaming.com/company\/news-category\/uncategorized\/\/"},"modified":"2025-09-05T08:47:29","modified_gmt":"2025-09-05T08:47:29","slug":"video-game-publishers-should-rethink-3rd-party-game-sales","status":"publish","type":"news","link":"https:\/\/www.greenmangaming.com/company\/news-category\/latest-news\/video-game-publishers-should-rethink-3rd-party-game-sales\/","title":{"rendered":"Video game publishers should rethink 3rd party game sales"},"content":{"rendered":"\n

Our CEO Paul Sulyok<\/a> has written on the need for game publishers to rethink third party game sales.

Rising development costs, studio consolidations, and tighter margins mean every percentage point of revenue matters. <\/p>\n\n\n\n

Yet many publishers are overlooking a proven growth lever: properly managed third party distribution services.<\/p>\n\n\n\n

Too often, third party sales are seen as a risk. But when done right, they can:<\/h2>\n\n\n\n


– Add up to 20% in additional revenue without undermining primary sales
– Expand reach into emerging markets and underserved storefronts
– Protect pricing integrity and strengthen long-term IP value

Other industries rely on multi-channel distribution as standard practice. It\u2019s time for gaming to catch up. Third party sales are a powerful complement, and a necessary part of a sustainable monetisation strategy.

With the right partnerships, third party distribution offered by Green Man Gaming acts as a revenue multiplier.
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


Read Paul\u2019s full piece from MCV Develops Aug\/Sept 2025 edition here<\/a>: <\/p>\n","protected":false},"author":3,"featured_media":2113,"template":"","news-category":[9],"class_list":["post-2107","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-latest-news"],"acf":[],"yoast_head":"\nVideo game publishers should rethink 3rd party game sales - Green Man Gaming<\/title>\n<meta name=\"description\" content=\"Our CEO Paul Sulyok has written on the need for game publishers to rethink third party game sales. 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